Baciocchi Associates has designed Prada’s first store in South Africa, inside the prestigious Sandton City Mall in Johannesburg. The internal façade, with a high visual impact, stretches for 65 meters with a twisting geometry, marked by a long curtain in downlit white canvas. Doorways in black marble frame entrances and show windows, lending a great elegance to the environment. The black and white checkered marble floor, a distinctive feature of Prada’s identity, spreads all over the wide octagonal area dedicated to woman collections, surrounded by green canvas walls. Man collections, instead, stand out against a floor in thin Saint-Laurent marble planks and orange encaustic walls.