This project originates from the intention of preserving the soul of the prestigious 14^th century Steindl building, where the Prada store is located. Thanks to the conservative restoration of the space, a harmonious combination has been achieved between the brand’s concept and the history of the Steindl House, the legendary fashion store. On ground floor the building has wide shop windows, “rounded” by the entrance. Inside, modernity and tradition are perfectly balanced with Prada’s historic features.