The concept for the La Perla store on Sloane Street in London is inspired by a feminine, elegant and retro aesthetics. The combination of delicate pastel colors, the preciousness of the materials and some interior design hints, a clear reference to Carlo Scarpa, lend the environment a sophisticated atmosphere of new contemporaneity. The velvet armchairs, the delicate pink carpet and the soft lighting outline the comfortable, feminine and private VIP area.